Why corporate wellbeing matters
All employers want their employees to be healthy and content. But many companies do not go beyond a free chair massage or a weekly group workout. They forget there’s more to corporate wellbeing than just physical health. Corporate wellbeing means that employees are physically, mentally, emotionally and financially healthy. And you, as an employer, will reap the rewards.
5 reasons why corporate wellbeing should spearhead the HR strategy of every organisation, whatever its size.
1. Less work stress reduces absenteeism
According to research carried out by TNO and CBS, stress-related complaints among the working population have been rising for years. In 2019, 17% of all employees suffered from burnout complaints, the equivalent of 1.3 million people in the Netherlands. A total of 11 million working days were lost as a direct result of that stress. And the COVID-19 pandemic didn’t improve things either; on the contrary. With so many people working from home, the lines between work and private life became more and more blurred, thereby increasing the risk of psycho-social complaints.
Chronic stress and burnout, as well as typical home-working complaints such as RSI, pose serious threats for employers. You need look no further than the costs of long-term absenteeism and high personnel turnover. So don’t let it get that far. Prevent work stress among your employees by supporting them with coaching sessions, daycare or a cleaning service, for example.
You can also offer them benefits that enhance their financial wellbeing, such as financial advice or a retirement plan. Financial wellbeing is an integral part of corporate wellbeing, and deserves attention. The lack of a pension or financial buffer can cause employees a great deal of anxiety, to the extent that it can adversely affect them in how they go about their day-to-day activities. That’s the last thing you want as an employer. Support employees in their financial wellbeing ensuring they can meet current and ongoing financial obligations, feel secure in their financial future, and thrive in their work.
2. Resilient employees can handle more work (and stress)
Work stress is sometimes unavoidable. A flourishing company inevitably has to deal with deadlines and peak periods during which the workload is higher than normal. And don’t even get us started on the turbulence and tension that can go hand-in-hand with a merger or reorganisation. Employees who feel good about themselves are more resilient and better able to cope with such stressful situations. Because they can handle more, they can easily take busy periods in their stride.
Do you want to increase the capacity and resilience of your team? Consider a coaching programme. This shows employees how to cope better with stress and how they can manage their time more intelligently. It will not only benefit them at work, but in their private lives too.
3. Bespoke benefits are a magnet for talent
More and more companies realise that attracting and retaining top talent calls for more than just a good salary. In today’s highly competitive labour market, workers are increasingly looking at secondary benefits, such as how the company tries to contribute to their wellbeing, personal development and future. Top talents invariably choose the employers who put the wellbeing of their employees first. By taking into account differences within the team and offering flexible benefits that correspond with individual needs.
Bespoke employee-benefit programmes used to be mainly the realm of large multinationals, but nowadays they are also available for a one-man HR department operating on a much tighter budget. Which is good news for SMEs and scale-ups. YourCampus allows them to offer their team the same attractive benefits as their larger counterparts. This makes it a lot easier to attract and retain good employees.
4. Boost your credibility and brand reputation
Employees like to connect with companies that put the wellbeing of their team first, and so do customers. If you focus on relevant benefits for your employees, the outside world will see that you consider their health and wellbeing to be important. As a credible and caring employer you rise in their estimation. And it will set you apart from competitors, who might claim to care about their employees but fall short in practice.
First and foremost: make your employees aware of corporate wellbeing by giving them practical tips on finance, nutrition, exercise and mental wellbeing. Then let them decide for themselves which benefits they want to take advantage of. And make sure that your offering resonates with all the people on your team. People’s needs change according to their life phase, interests and personal circumstances. Do this right and your employees will feel listened to, and, with a bit of luck, also serve as ambassadors for your company.
5. Happy employees help create a community
Employees who feel mentally and physically comfortable in their own skin work more efficiently, perform better and derive more job satisfaction. In this respect, a personalised employee-benefits scheme will have a positive snowball effect.
If employees are compensated with benefits that meet their personal needs, they will feel valued and listened to. Their job satisfaction and the quality of their work increases, while being more involved means they are less likely to look for another job. This makes it so much easier to build a community-minded team. Even during a global pandemic, when so many employees have been forced to work from home. Now that’s what you call team building!
Motivate employees to take control over their life, health and happiness. With flexible benefits that suit their personal situation and interests, you can effectively enhance their wellbeing. Please contact us and find out how to do this.